Wednesday, February 16, 2011

Steve Magness Hired by NIKE

Steve Magness, who ran 4:01 for the mile as a high school senior, probably dreamed of getting a NIKE contract one day. But never in his wildest dreams did he expect to get one as an employee, and not a runner.

Magness, who has a degree in Exercise Science, maintains a Science of Running blog and occasionally publishes in Running Times, received an unexpected phone call from Alberto Salazar, who just happened to need an assistant and liked what he'd seen from Magness. “I’ll tell (Magness) this is what I’m doing, and he can look at it and give me the scientific basis for it,” Salazar said.

Magness will also be assigned with tracking the daily data from the runners in Salazar’s group and analyzing every aspect of training, diet, sleep, etc.

And he can also be where Salazar isn’t, so that when athletes fly in different directions for races fewer of those trips will be made alone.

So before he knew it, Magness was on a plane accompanying NIKE runner Galen Rupp to Germany.

MY COMMENT: I think this is a good investment by NIKE, and probably cheaper than the Cyrotherapy Space Cabin they purchased last fall. In case you didn't know, Salazar has cardiac disease, high blood pressure, and who knows what else going on, so Magness can take some of the pressure off during peak racing season.

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